The demand for video content has been ever increasing. Ever since high-speed internet has been introduced, video content has risen in importance. Videos have an innate ability to appeal, engage and convey users to visit websites or purchase products. Video content, especially customised videos appealing to a target audience has become critical to the success of websites and modern companies. Discussed below are 6 awesome benefits of incorporating custom videos in your website –
#1 Drive Traffic
Search engine algorithms are designed to be hungry for new content, and custom videos are on top of their menus. Every time a website adds video content, its search engine rankings are guaranteed to see an uptick. Marketers have devised nifty ways of multiplying these search engine bumps. Place targeted keywords in the video tags, description and in the title – and a website will generate traffic due to increase in SERP ratings. Then if you create a channel on YouTube, upload the video to the channel and use the same keywords – search engine algorithms will show your website multiple locations. Also, there are no duplicate content issues in sharing the video on your social media profiles.
#2 Give Your Company a Unique Identity
Your goal as a business should be to stand out from your competitors and offer your customers something new and unique. Using customized videos (such as a tutorial video or a guidance video on how to use a product, service, etc.) is an excellent way of standing out and offering something to your customers that give your brand a better identity as compared to your competitors.
#3 Increase Your Overall Reach
By integrating your customised videos with your social media profiles, you can allow your target consumers a chance to get familiar with your brand comfortably. If they like it, they can share the videos with their contacts. These videos will keep creating opportunities for themselves to go viral as long as they are useful and relatable.
#4 Clear Delivery of Messages
Custom videos are great at getting messages across to the masses, in a format they easily pick up. Although written content still has its own importance, video content is the language that the modern consumer understands the best.
#5 Stay Ten Steps Ahead of Your Competition
Engaging in consistent video content creation has a compound effect on your brand’s internet status. If you dedicate your website to uploading helpful video content on a regular basis, you will soon establish a following.
#6 Encourage Return Visits
There’s something all well-made videos have in common –they encourage return visits for users. When users return to your website to check out a video, it becomes the perfect opportunity to expose them to new products, value propositions and inspire them to take certain purchasing actions.
Don’t upload low-quality video content. Set standards and invest in a good videography team to produce and market videos customised for your website. For attractive custom video creation, you can get in touch with a leading Website developers Sydney.