AT&T is investing big money in HBO Max, which is its first major entertainment venture after it spent $85 billion on Time Warner two years back. The good news is that millions are now stuck at their home looking for online streaming content, while the bad news is that many people are out of work and careful about spending their money. HBO Max launches in the U.S. on May 27.
The research director at Parks Associates, Steve Nason, states that people are going to consider the price of subscription at first. HBO Max comes at a price of fifteen USD, which is same as the streaming service it’s replacing: HBO Now. Discounts after the launch are limited to AT&T customers. There are new streaming services like Quibi and Disney Plus that are also getting launched but at higher discounts and cheaper prices.
As people are increasingly leaving their traditional cable connections, entertainment ventures like Warner Media by AT&T are shifting to streaming content. Disney took over Hulu and launched ESPN Plus and Disney Plus based on a joint venture deal.ViacomCBS is pumping more programs into CBS All Access.
HBO Max comes bearing goodies, like a Blockbuster store and a host of highly popular TV series. You will have a lot to choose from, starting from cult favorites like ‘Sex and the City,’ ‘The Wire,’ and ‘The Sopranos’ to classics like ‘The Big Bang Theory’ and ‘Friends.’ The film library from Warner Bros. stretches back to the golden age of Hollywood cinema. You’ll even get a reboot of the Looney Tunes.
The company predicts to have fifty million U.S. subscribers by the year 2025, based on the current customer base of HBO that stands at 34 million. However, the question is whether or not the customers would actually want to pay for another streaming service over the ones that they already have.